STORYTELLING THROUGH FILM & PHOTOGRAPHY
Storytelling is still the most effective use of human communication
COMMERCIAL PHOTOGRAPHER & FILMMAKER IN TAUNTON
Three Reasons Why Storytelling is So Powerful:
Hi I’m Martin Hill a commercial photographer & filmmaker in Taunton. I believe that stories are the most powerful form of communication. Stories help to move people emotionally, shift perspectives, and inspire action. And science backs that up.
Story transports us to another world—the world of the story. There’s this term in the scientific community called narrative transportation. Quite simply, it refers to an experience that we’ve all had, one in which our physical surroundings start to disappear because we’re especially immersed in a story. Studies have shown that the more transported we are by a story, the more likely we are to take on the beliefs and actions you see within that story.
Story is unmatched in its ability to move. We like to think that we’re logical beings who are in full control of our decisions. But the truth is, we’re far more rationalizing than we are rational. Tons of studies have shown that our behavior is largely influenced by emotion, and then we back those decisions up with logic. A great story that moves your audience emotionally can therefore also really drive their behavior.
Story lets us be a witness. Story takes us on a journey. It’s what Andrew Stanton of Pixar calls the Unifying Theory of Two Plus Two: “Make the audience put things together. Don’t give them four, give them two plus two.” Rather than giving people the answer and telling them what to think, a story can take us on a journey where you come to your own conclusions. And when the idea is yours, it’s far more trusted.
Storytelling is something I’m incredibly passionate about whether it be by filmmaking or stills photography the storytelling process is exactly the same.